liberty Mutual - Lulo brand & mobile site
We built a sub-brand for Liberty Mutual that sold renters insurance to young, up-and-coming mobile natives (20-somethings with money). It was a blast of a project because we built everything - from the name, identity and content to the full mobile experience – subjecting it to multiple rounds of UX testing along the way.
Despite crushing all related success metrics, the plug was pulled and the product went the way of the dodo. It lives on in the case study below. RIP Lulo. You’re protecting young affluent renters in the sky.
